Episode 36 - Is Direct Mail Dead?

By Jason Bennett

Some political experts (most notably, former Obama speechwriter and Pod Save America/The Wilderness podcaster, John Favreau) argue that the days of traditional media like political direct mail are long gone. But is that really true? In this digital era, do the traditional political mediums still work? Given the tedious deluge of junk mail, bills, and catalogs, how effective are these political mail pieces, really?

This week on the Election University Podcast, our expert guest argues that direct mail is more effective than ever—especially when it comes to reaching historically underrepresented voters. And he has the science to prove it. 

Our hosts Jason Bennett and Reiny Cohen interview Lionel Dripps, the Managing Director for Program and Digital at the Voter Participation Center. The Voter Participation Center is a nonpartisan organization devoted to ensuring that the voting population is representative of America’s population. To do this, the Voter Participation Center (VPC) focuses on increasing civic engagement among the Rising American Electorate (unmarried women, people of color, and millennials). And VPC’s primary tool to accomplish this goal? Direct mail.

Lionel Dripps is the Managing Director for Program and Digital at The Voter Participation Center. He also is Vice President at the Pivot Group. Previously, he served as the Executive Director for the Colorado Democratic Senate Fund, Regional Director for the Wisconsin Democratic Party, and on a handful of campaigns throughout the country.

You can find more information about the Voter Participation Center at their website, here. Interested in The Wilderness podcast, you can start listening here.

Listeners, we love mail and want more of it! Send us an email with your thoughts on this week’s episode! Have you seen a good direct mail piece recently that you just have to share? What about a big mail flop? We want to hear from you! You can reach us at podcast@electionu.com or leave us a note or a review in the comment section below.

You can listen to the show right here on the EU website or by subscribing in iTunes, Apple Podcasts, GooglePlaySpotifyStitcherSoundcloudiHeartRadio, and more! If you do subscribe, please leave us a rating and review. We love the feedback and we read every one! If you'd like to hear a particular topic on our podcast, please email podcast@electionu.com. As always, thanks for listening! 

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